Tobot is a South Korean animated television series produced by Young Toys and Retrobot. The series features transforming cars and some of them are designed after Kia Motors vehicles.Young Toys came up with the idea of developing an animated series and related toys during the early 2000s. While Transformers and Power Rangers are popular among older elementary school children, Young Toys decided to Tobot to younger primary school children and kindergarteners. Rather than obtain licenses from animation studios after production, Young Toys did the opposite by developing the animated series and characters from scratch before producing the toys. The toy line beat Lego as South Korea’s most popular toy line in 2013.